Category: leadership

Are you planning for change?

Change is a natural and even inevitable part of an organization’s life cycle. As the organization grows, learns, and adapts, it will be necessary to alter your strategies or even shift your mission. At a minimum, most organizations create new strategic plans every three to five years. 

The successful implementation of those changes and plans will require the cooperation and commitment of the whole organization – from entry-level staff to your Board. After all, everyone plays a role in the success of the organization

But change can be hard. Some people fear what such changes mean for their jobs. Others worry if it’s the right decision for the organization. Some like things the way they are and don’t want things to change. Some people just naturally are creatures of habit, finding comfort in the familiar, and they have a hard time with change. Change can create stress, anxiety, and dissatisfaction and disengagement. All of this resistance will make it harder for the organization to implement any change and succeed in making a shift. 

Most of the time, strategic planning happens with a focus on producing the deliverable without fully considering the process or how it affects others. Any good planning process should assess potential resistance and proactively respond to ensure successful implementation of the plan. This takes a little more effort, but done well, it makes organizational changes so much easier. 

Here are a few ways to reduce resistance and improve acceptance of and commitment to the new plan:

  • Consider potential concerns from the start. Survey the employees to get an understanding for how people are feeling and to identify both those who will resist the changes and those who can help promote them. What specific concerns do people have? How can you alleviate those concerns and send a positive message that resonates with staff?
  • Communicate a clear vision and value. If you want people to get on board with the changes, they need to understand the purpose and benefits of such changes. Why is this change so important? Why now? What will things look like with the changes? How will things be better for the organization and everyone who works there?
  • Involve people in the process. Reach out to key people in the organization who can help implement the changes and help build a coalition of support. Empower the staff to be proactive and help solve any problems that may arise in the process. Keep channels open for ideas and feedback that can improve the changes or their implementation. 
  • Provide regular updates. Keep people informed about the process, key milestones, critical decisions, and opportunities for staff to provide feedback or engage in the process. Also, updates are a good way to reinforce the vision, value, and enthusiasm for the forthcoming changes.
  • Offer support during the transition. While you want to provide opportunities for people to provide feedback and be involved in helping the organization change, you also want to make sure employees are supported by the organization. Have someone who can advise employees that are struggling with the transition, and consider making someone involved in the change process serve as a liaison to answer questions or just listen to concerns. Some organizations also offer additional time off to help people deal with stress, or allow flex-time to help them balance personal priorities when work gets too stressful.

Once the changes are in place, be sure to reinforce them with incentives and by demonstrating how such changes are leading to positive outcomes for staff and the organization. 

Change is hard, especially when it can mean venturing into the unknown. To make the transition easier, planning for change should include planning for implementation, factoring in others’ feelings about the change into the process. When you need to change an entire organization, you need the entire organization standing with you. 

What makes for a great leader?

Every organization should be a leader – a leader of a cause and a leader of a community of supporters for that cause. Leadership is the ability to influence a group toward the achievement of a vision or a set of goals, and mission-driven organizations need to successfully bring people together to accomplish long-term impact.

But what makes for a good leader? Let’s take a look at what the research says about the traits and behaviors of individual leaders and then apply it to organizations.

Personality traits

When looking at the characteristics of leaders, there are certain personality traits that are important for their emergence and effectiveness. Extraversion is probably the most important trait, though it’s more strongly related to how leaders emerge than their effectiveness. This shouldn’t come as a surprise: extraverts enjoy talking to others, are comfortable with groups of people, and know how to assert themselves (though being too assertive can make a leader less effective). Conversely, introverts prefer to be alone and don’t like being in front of a crowd, which might make it difficult to attract, retain, and bring together followers.

Conscientiousness (self-discipline and responsibility) and openness (to new ideas and experiences) also show strong relationships to effective leadership. Leaders who are disciplined and keep commitments (conscientious) and who are creative and flexible (open) are more likely to be successful leaders.

Emotional intelligence (EI) – the ability to recognize and regulate emotions – is also an important trait. Someone may have a great vision, excellent training, fantastic ideas, and a highly analytical mind and still not make a great leader without EI. This is because a core component of EI is empathy – being sensitive to others’ needs and feelings. A leader who effectively displays and manages emotions will find it easier to connect with and influence the emotions of followers.

Charismatic leadership

Charismatic leaders are those to whom followers attribute heroic or extraordinary leadership abilities based on their behaviors. (Fun fact: the word charisma is from the Greek for “gift.”) There are four key characteristics of charismatic leaders:

  1. An articulated vision. They express a better future as an idealized goal, and they are able to state the importance of the vision in terms that others understand.
  2. Personal risk. They are willing to put themselves out there, incur high costs, and sacrifice themselves to achieve the vision.
  3. Sensitivity to followers’ needs. They are perceptive of others’ qualities and responsive to their needs and feelings.
  4. Unconventional behavior. They do things that are considered novel or even contrary to social norms.

Charismatic leaders can gather followers by presenting a clear and compelling vision, standing by their values, and being attuned to the needs and feelings of others. Of course, there are charismatic leaders who aren’t effective – the ones who are so larger than life that they pursue their own personal agendas – and the effectiveness of a charismatic leader can depend on the context and the vision itself. (After all, Hitler was a charismatic leader who convinced others to pursue a disastrous vision…)

Transformational leadership

There’s a whole body of research dedicated to differentiating between transactional leaders – those who guide followers towards goals by clarifying roles, tasks, and rewards – and transformational leaders – those who inspire followers to transcend their self-interests for the good of the organization.

It is important to note that these two modes of leadership are not in conflict. Transformational leadership builds on transactional leadership, producing levels of effort and performance beyond what transactional leadership can do.

So what characterizes transformational leaders? How do leaders get their followers to go above and beyond for the company? There are four key qualities:

  1. Individualized consideration. They give personal attention to each follower and treats them individually.
  2. Intellectual stimulation. They promote intelligence, rational thinking, and careful problem solving.
  3. Inspirational motivation. They set high expectations, use metaphors to focus others’ efforts, and express important values in simple ways.
  4. Idealized influence. They provide a sense of purpose, instill pride, gain respect, and build trust.

Like charismatic leaders, transformational leaders present a clear vision, but they also work to build consensus, increase follower self-efficacy (that “can do” spirit), and engage followers in taking on the responsibility of achieving the mission. Organizations with transformational leaders have more decentralized management and give followers a greater sense of autonomy.

Organizational Leadership

So what can organizations learn from all this? How can an organization as a whole serve as an effective leader that rallies support for its cause and its work? Since a list of fours seems to be the theme in this post, here’s another:

  1. Present a clear vision and purpose. In your communications work, be sure to articulate your idealized version of the world and how it’s better than the current situation. Explain why it’s important, what the benefits are, and what it means for your audiences and what they care about.
  2. Be sensitive to your audiences. Whether it’s your customers, your partners, your investors, or your employees,  always be empathetic, understanding, responsive, and open-minded. Keep the lines of communication open, seek out feedback, ask what you can do for others, give personal attention, and make time for people. Trusting relationships are how we get things done, but they must be built and maintained with compassion and authenticity.
  3. Set a good example. There’s truth in the adage, “Be the change you wish to see in the world.” As a leader in the field, you should stand by your values, stay true to your word, and follow through on your promises and commitments. You should also be grounded, reasonable, rational, evidence-based, and level-headed – qualities that earn respect from people on all sides of an issue.
  4. Instill greatness. If you want people to follow you, it’s not enough to just show them the path towards your vision. You want to be transformational and inspire others to walk that path. Stay positive about the road ahead so people believe change can happen, but also be realistic about the challenges. Empower others to take action by talking about their role in creating change and giving them opportunities to do something concrete. Make your supporters feel connected and involved in the organization, and let them take some responsibility for the organization’s progress. Followers want to feel like they’re a part of something bigger than themselves, something important and meaningful.

Organizations must connect with others and bring them together for a common goal. Just as individual leaders do, organizations must exhibit the right traits and behaviors to rally support and earn the respect, trust, and admiration of others. If you want your organization to succeed, invest in becoming a leading organization – one that inspires others to join your cause and helps you in achieving your mission.

5 keys to successful teamwork

It’s a common assumption that teams are more productive than individuals working independently. It’s a fair assumption: we would think that a team is more than the sum of its parts, that each person can benefit from an extra pair of hands, that more can be achieved with more combined effort. The whole “two heads are better than one” idea.

In reality, most teams are actually less effective than we think they are. According to J. Richard Hackman, a professor of social and organizational psychology at Harvard University and a leading expert on teams, research on teams consistently shows that teams underperform their potential, despite all the extra resources they have. He notes that teams typically have problems with coordination and motivation, and they are often in competition with other teams, all of which puts them at a disadvantage right from the start. Ironically, organizations with the best human resource departments sometimes have less effective teams because HR tends to focus on improving individual behavior rather than team behavior.

So what can help enable teams to produce the magic they aspire to? What needs to be in place to improve a team’s chances of success? Here I break it down into five components:

Context. First things first, a team won’t succeed if certain fundamental elements aren’t in place. These include adequate resources to do their work, a clear leader and structure for the group, a climate of trust within the organization, and a system of performance evaluation that measures and rewards individual contributions and team achievements.

Composition. Often teams are formed by pulling in people who are interested, available, and whose roles are relevant to the group objective. But there are far more important variables to consider in building a team if you want the team to succeed:

  • Abilities. A team is not just the sum of its individual members’ abilities, but those abilities can also set limits on the team’s performance. In building a team for a specific purpose, you should consider what abilities are required to achieve success. Working on a strategic plan? Make sure you have people who can think critically and strategically. Need a group to help put together a large mailing? Consider people who are detail-oriented and like repetitive tasks. Matching tasks to abilities can make or break a team.
  • Personalities. This shouldn’t come as a surprise, but the personalities of individuals can make a huge difference for the performance of a team. Reviews of literature on the subject reveal that higher levels of conscientiousness and openness to experience contribute to higher team performance, as does a minimum level of team member agreeableness. Conscientious individuals are good at backing up others and sensing when support is needed, while those open to experiences communicate better. And no one likes working with disagreeable people – they can make the experience unpleasant for everyone on the team, and that can reduce motivation and engagement.
  • Roles. Teams have different needs that need to be filled appropriately. There is all sorts of research on different team roles, from advisers and controllers to promoters and deviants, and the nature of the work will dictate what roles are required. Teams don’t always need a leader (self-managed teams have dispersed leadership) but they do benefit from effective leaders and positive deviants (those who help the team by challenging the status quo or groupthink). But all of the team’s roles should be filled with the right people, who bring the right skills, experience, and ways of thinking. When assembling a team, think about bringing together people who can contribute not only to the team’s goals but also to its meetings and work flow.
  • Diversity. A diversity in the demographics, experience, and skills of a team can be a real asset, though this depends on a few factors. The overall demographics of an organization can come into play, making minorities in the organization feel less welcome to contribute ideas. Similarly, those who are less experienced may feel intimidated to contribute if outnumbered by others with far more experience and camaraderie. A team leader plays an important role in setting the tone and providing a common goal for the group (see below), which can bring more cohesion and openness to a diverse group. If the group’s diversity is imbalanced or not managed effectively, it can actually lead to lower performance than working separately.
  • Size. Most experts agree that keeping group size small improves effectiveness. The magic number is seven (plus or minus two). If the team is too large, it is cumbersome to coordinate and contribute, and if it is too small, the group objective can be overwhelming or lack the diversity of perspectives needed for new ideas, perspectives, and solutions.
  • Preferences. Not everyone is a team player, and that’s okay. Forcing someone to be on a team they don’t want to be a part of threatens the team’s morale and the individual members’ satisfaction. When putting together a team, managers should consider individual preferences along with abilities, personalities, skills, and roles.

Common purpose. One of the biggest failures of teams is a lack of a clear and common goal. Not knowing what needs to get done – and how to get it done – leads to members becoming disengaged from the team. A good leader will help the team to define clear objectives and the processes for achieving them. When a team knows, understands, and accepts the group’s goals, they take more ownership over them and more responsibility for achieving them. When they collectively believe they can achieve those goals (what we call group efficacy) then they are more likely to succeed in their pursuit of those goals.

Conscience. As more research comes out on the importance of emotional intelligence, it is also being researched at the group level. According to experts Vanessa Druskat and Steven Wolff, building a team’s emotional intelligence means recognizing and regulating emotions at both the individual level and the group level. Effective teams consist of individuals who are aware of and regulate their own feelings and can recognize and appropriately respond to the emotions of others. To realize this, the group should establish norms that allow for positive confrontation (openly identifying another’s emotions in a supportive way) and caring (showing appreciation and respect through support, validation, and compassion). Similarly, a team should collectively recognize the group dynamic and establish norms that enable the team to work with emotions, foster a positive environment, and encourage proactive problem solving. This helps groups avoid growing stale, burning out, or getting negative. Finally, a group should also be aware of how it behaves relative to those outside the group, particularly when its work requires the cooperation or acceptance of others. Having liaisons to important constituencies or setting up mechanisms for input and feedback can help ensure that a team’s work is relevant and adopted by those it will impact. Without emotional intelligence, a group can create a negative experience for individual members, it can underperform or even fail in its objectives, and it can fail in getting its results adopted by others.

Communication. Related to the team’s conscience, communications plays a critical role in the success of teams. In fact, according to research conducted by Sociometric Solutions (now Humanyze), patterns of communications are the most important predictor of a team’s success. The three aspects of communication they identified as affecting team performance most were energy (the number and nature of exchanges between team members), engagement (distribution of energy among team members), and exploration (communication that members engage in outside the team). Effective teams communicate often with positive exchanges, ideally face-to-face, with every member communicating equally to all others, and with frequent communications outside the team as well. This latter aspect reflects the point above about understanding outside perspectives, and also the value of seeking outside inputs for the team’s work. Of course, communication outside the team comes at the expense to communication within the team, so these must be balanced, but successful teams oscillate between exploration of new ideas outside the team and engagement within the team to integrate those ideas.

Teams do have the potential for greatness – greater effectiveness, greater creativity, and greater efficiencies. However, achieving that greatness takes thoughtful effort to define, build, and manage that team. Consider how you put together a team and guide it towards success, and you can be the one who creates a great team experience for your organization.

What organizations can learn from Trump

Regardless of what you think about him, the fact is that Donald Trump has stunned everyone. He has lasted longer as a presidential candidate than anyone presumed, and he has garnered far more support among the Republican base than anticipated. His brash, off-the-cuff, anger-driven style has resonated with a lot of people, and it has gotten him more attention and media coverage than all other candidates combined.

Whether or not he wins the Republican nomination or even the presidency, there’s a lot to be learned from his performance during this campaign season. Organizations seeking to build a larger base of support for their work or their cause should take notes from Trump’s success – and his failures. Here are some key lessons to consider:

  • Have a strong brand. There’s no doubt that Trump has a strong brand. Just the mention of his name conjures a certain impression of the man, what he represents, and the kind of experience he creates. The strong emotional responses that people have to him are indicative of his distinct style and presence.
  • Keep it simple. Carnegie Mellon University did an analysis of Trump’s campaign speeches and found that they contain language commonly spoken by children ages 11 and under. His overall vocabulary ranked around the level of an eighth grader. Is it no wonder that he has been able to reach so many people? Too often organizations use words or syntax that are difficult to understand, which keeps people from connecting with or supporting them. Keep your language simple so people have no trouble agreeing with you.
  • Tap into emotions and values. Trump has run for president before, but this time he has gotten much further in his pursuit, and that’s in large part because he has tapped into the anger and frustration of a lot of Americans. In case you haven’t noticed, there’s a lot of anger and frustration about the economy, immigration, terrorism, and our government. People respond to Trump (and similarly to Bernie Sanders) because he speaks out about these issues and he shares their feelings. What he says about immigrants, terrorists, politicians, and the economy reflects their own feelings and it resonates with them. Organizations wanting to grow and engage their own bases of support should similarly find ways to tap into their audiences’ emotions and values, and show how their work will benefit the things they care about.
  • Be authentic. A lot of people connect with Trump because he tells it like it is (in their view, anyway). They admire him for side-stepping political correctness and just speaking his mind, unfiltered. This is a big contrast to most politicians, who measure their words carefully and, as a result, come across as duplicitous or untrustworthy. Though organizations should probably be culturally sensitive to avoid the kind of negative attention that Trump has garnered (see the last point below), they should strive to be honest, straightforward, and true to their values in their work and their communications.
  • Be consistent. Trump is consistent in his style and personality, which reinforces his brand. Consistency also breeds trust and loyalty, because people know what to expect from him, and this in turn reinforces the relationships he’s built with supporters. On the other hand, he has not been very consistent in his policy positions, and though he has dismissed such accusations, it has caused problems for him. People find the inconsistencies in what he says to be cause for mistrust – someone who says two different things is less predictable and therefore less trustworthy – and such mistrust erodes your base of support. Organizations should be sure to be consistent in both their brand – their presence, personality, and messages – and their positions – what they stand for and believe in. If you dramatically or frequently change your brand or positions, you will lose some supporters, and it will make it harder for you to gain new ones.
  • Don’t be afraid to turn people away. If you’re going to have a strong brand that is authentic, taps into people’s emotions, and takes a hard position on the issues, you’re bound to say things that will turn people away. And that’s okay. If you’re trying to appeal to everyone, you’re probably appealing to no one, because you end up washing out your brand and your messaging by taking too many positions or dampening your language too much. Organizations should be confident in what they stand for and be comfortable communicating as much, even though there may be people who disagree with them. The people who disagree are not your target audience, and trying to appeal to them means you risk losing those who do agree with you by downplaying or moving away from what they care about. You probably don’t want as many people hating you as Trump has, but don’t feel that you need to appeal to all those who disagree with you either.
  • Back up your word. One of Trump’s weaknesses is that while he has an opinion about a lot of things, he doesn’t really have any evidence to support his positions. This makes him vulnerable to attacks from those who disagree with him. Organizations who will take positions on issues should be able to support their claims and justify their rationale with concrete evidence from reliable sources. This not only defends you against any attacks from naysayers, but it builds your case for support – and it makes your organization look more expert and professional.
  • Own up to your missteps. Trump is never shy to boast about his accomplishments, and a big part of his brand appeal is his success as a businessman. However, many have pointed out that many of his so-called successes were actually failures (Trump Steaks, anyone?). Trump refuses to admit any failures or weaknesses, and as a result, some have questioned his qualifications for Executive-In-Chief. After all, a sign of good leadership is accepting responsibility for your mistakes and then learning from them so you don’t repeat them. Similarly, organizations should step up and admit mistakes when they occur, take responsibility for them, and then learn from them so they don’t happen again. No one likes to admit failure, because they think it is shameful and will make people dislike them. But consider the alternative: hiding your failures takes a lot of effort, covering them up makes you vulnerable to those who might uncover them, and ignoring them increases the chances that it will happen again. And denying your failures only to defend them instead will make you look foolish, unprofessional, and untrustworthy. Just look at Trump.
  • Stay positive. Trump was quick to go negative in his campaign – against those he didn’t trust (he insulted Mexicans when he launched his campaign), against anyone he didn’t like (politicians, Obama, Megyn Kelly), against those who didn’t like him (the media), and against his competition (Republican candidates and the Democratic candidates). While those who supported him and his positions may have been energized by such attacks (and his willingness to speak his mind openly), it certainly turned a lot of people off, and it raised questions about whether or not his disposition was appropriate for the office of the President. As noted above, it’s important to stand for what you believe in, but that doesn’t mean you need to take down others too. Staying positive doesn’t mean you can’t talk about problems or crises. In this context it just means not offending or insulting others, including those who disagree with you. Especially in a world where social media and word of mouth can make or break a brand, it’s important that you earn people’s respect by behaving professionally and civilly. It will help you keep those who do support you, get positive attention from those who might support you, and minimize conflict from those who don’t support you.

Love him or hate him, don’t let Donald Trump’s candidacy pass you by without taking away some important lessons. His success and failures are similar to those of many organizations, and like Trump, they will rise or fall because of them.